WE WILL NOT BE UNDERSTOOD

Sunday, January 7, 2018

Sartrean Solution to Consumerism: Consume Nothingness

General Summary: We can’t help but have an impulse to consume in our modern society, so the solution is not to avoid consuming, but to consume nothingness (i.e. your relaxing breath). this parallels sartre who sort of said, we can’t help but asking “what is consciousness” in our ego-based society, so the solution is not to avoid talking about it, but to just call it “a pool of nothingness in the brain” that sucks everything in.
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We are trapped in layers of consumerism. In one sense, we can resist temptations--eating, smoking, masturbation, etc to rebel against consumerism. But we still lose here, as the entire Western society we are situated in is framed in terms of consumerism, so you will constantly find yourself in jail. Every directive and norm is telling you to consume, and you have to pass constantly. This is not solving the problem, but rather imprisoning yourself to it.

Sartre found himself in the same situation in the 20th century--we were still trapped in Descarte's formulation of the cogito--unable to formulate our relationship to the world without conceiving of our "selves," our discrete "consciousness," which necessarily separates us from the world. Even if you say things like "my consciousness is connected deeply with the world" or "we are all one!" you still lose in the same way as consumerism above, because the cogito, whether formulated as "consciousness," heideggarian dasein, kantian transcendental subject, etc, is still the individualist separatist framework within which you are operating.

So Sartre devised an ingenious solution--let us not rebel against the framework we irresistably operate in, but rather invert it with nothingess. He defined consciousness as "a pool of nothingness in the brain," a sort of vacuum that is always sucking in everything. In this formulation, you submit to the cogito, but also transcend it, as now consciousness is always OF something, and if it is not filling itself with SOMETHING in the world, then it is--literally--nothing.

I stumbled upon a solution to consumerism that I found strikingly similar to this. If I meditate immediately for 10 minutes upon waking up in the morning, focusing on my breath and watching the dreams go around in my surface-dreaming mind, without falling asleep, my breath becomes an exceptionally calming force throughout the rest of the day, almost like a drug. It is as if doing breathing exercises in the morning while my brain is still on drugs forges a connection between breathing and hallucinating that MILDLY maintains itself throughout the rest of the day. Here, any time I felt a consumptive impulse, I would simply breath, and it would have this neurally calming effect, similar to that of a drug. And in this case, I could consume, consume, consume all I wanted, eating nothingness all day, but oddly escaping the paradigm of consumerism from within it.

Do not rebel against your framework--invert it with nothingness.

"Man would rather consume nothingness than not consume at all"

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